The 55th Venice Biennale identity aligned itself with the collective conscience of outsider art and a vision to house the inexhaustible worlds of contemporary art in a single place. The identity graphically interprets the onslaught of information and imagery. The cross-section of the head visually represents the peripherals of sanity within the concentric circles of the towering mind. Contemplations of color theory play a part too. Arrows in and out, back and forth, illustrate maddening chatter and its accompanying imaginings, teetering on the brink of overload.