Swatch
Product Design, Branding, Packaging Design
The Swatch Group
2013
Venice

Wild Face

The design evolved in tandem with the identity for the 55th Venice Biennale of Art 2013. Taking inspiration from feelings of isolation we created the somewhat crazed graphics and bold, bright colors of the “Wild Face” and contrasted it with a plain and classic black band. The design examines the dichotomy of split personality, Jekyll and Hyde.