Royal T
Branding, Identity, Environmental Graphics
Royal T
2008
Los Angeles

The elements of the Royal/T crown (logo) were implemented as decorative flourish throughout the branding—the wrapping paper for the shop, the menus for the cafe, the art space marketing materials; stationery, bags, buttons, neon signage. The concept was carried through the interior design, the exhibition graphics, the shop display, the furniture, ambience, and maid uniforms.