MURAKAMI vs MURAKAMI at Tai Kwun Contemporary Hong Kong is a major survey exhibition of the Japanese artist Takashi Murakami, which opens from 1 June to 1 September 2019. Taking over all art galleries at Tai Kwun, this comprehensive survey features over 60 paintings and sculptures in a stunning, immersive setting that showcases the intriguing paradoxes embodied in the diverse work and life of Takashi Murakami.

Goto Design is commissioned by Tai Kwun Contemporary to develop and create the branding for the exhibition, including the overall identity system, advertising, online web banners, publications, signage system, exhibition graphics, invites, tickets, mini website, motion graphics for screen display and merchandises that are for sale in a special pop-up store opens in F Hall Studio over the course of the exhibition.