Digital, Branding
London, New York, Paris, Sao Paulo

Balancing form and function, we created a consistent yet stimulating design scheme extending throughout a series of evites to a wide range of events supported by Bloomberg Philanthropies and their collaborators. Reaching from the arts to politics, and from performance to technology, notable partner organizations include Alvin Ailey, the Cooper Hewitt Smithsonian Design Museum, LACMA, The Metropolitan Museum of Art, the Park Avenue Armory, the Toronto International Film Festival, Washington Kastles, and the Whitney Museum.

While each invitation is unique to its event, cleverly accessing available elements representing distinct themes, its form is grounded in the key components running throughout, pointedly the masthead, which features the Bloomberg logo plus that of the collaborator, fostering a familiarity and therefore instant recognition of these events and their organizers. The result is an appealing, lively, and fun style that wakes up the senses and generates a sense of excitement surrounding the events, a reach beyond corporate identity.